GEOGRAPHY 3930
Introduction To Business Geography
last revision: 25 August 2009, 9:20 AM

Department of Geography,
University of Florida
Fall 2009 -- Section Department Assigned

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• Course Description
• Geography as a social science {so-called human geography} focuses upon describing and explaining patterns of human creation in space. We seek to predict how those human patterns may appear in the future, at other locations, or under differing circumstances. In this course my goal is to introduce you to some of the substantive problems that are of interest to the human geographer. We will focus upon those general geographic patterns and theories that are expected to arise world-wide. The thrust of this course is to systematically progress through universal approaches to human/social geography, outlining some of the major theories in each, while emphasizing implications, and applications to current world problems.
• Most students at University of Florida have spent their lives in fairly large urban environments and it is this personal experience that this class builds upon: to explain the spatial organization of phenomena that the student is familiar with on an every day basis including housing, retail activities, manufacturing, and transportation. This class will also serve to explain and allow the student to subjectively predict their occurrence. This class will also deal with more abstract concepts such as how new ideas and other phenomena spread across time and space, everywhere in our world.
• The structure of the class places great emphasis upon the lecture. The text book is important as a tool to reinforce the subject matter.

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• Required "hot linkes"
• all hot linked items within outline are required, unless otherwise indicated.
• Most hot linked articles are authored or co-authored by Grant Thrall.
• Required and Recommended Textbooks

Recommended readings
BUSINESS GEOGRAPHY AND NEW REAL ESTATE MARKET ANALYSIS Author: THRALL, GRANT IAN. Publisher: OXFORD UNIVERSITY Edition: 1ST (2002) ISBN: 0195076362
Garreau, J. 1991. Edge City: Life on the New Frontier New York: Doubleday.

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TENTATIVE OUTLINE                      To be revised as semester progresses. All material with Internet links are required reading                       Students are requested to read the "In the news" links as they are added. Video Introduction
Topic	Motivation
Why do we care about this topic? Lawrence E. Estaville, Brock J. Brown, Lisa Keys-Mathews and William R. Strong, 2005. Business Geography: Development of a Curriculum Model. Papers of the Applied Geography Conference, vol 28, 292-300 Geospatial-Solutions version Frank Rockwood and Grant Thrall, 2004, Analyze This: GIS Offers Ways To Pinpoint and Evaluate Land - Before The Competition Does, Builder News, Interview in Jacksonville Business Journal News by Geography GT "Stages of GIS Reasoning" GeoSpatial Data Florida Economy 2009 Interview in Florida Trend Magazine PDF File HTML at Florida Trend	Video Lectures WSJ - Wall Street Recession - Video Here WSJ - Google Latitude - Video Here   Article Here Seacoast National - click here for 1 hour video lecture, Dec 9, 2008 Texas Real Estate Market Jan 2009 Video Here 51 Min Analyst Ethics and Best Practices NAR's David Lereah, UF's Grant Thrall
	Geography Big Business at 2009 Consumer Electronics Show
What is social/economic/urban geography?        What is the scientific geography paradigm? Lecture Notes On Growth Marx Growth Theory Commentary on Marx Thrall media interviews Rostow Growth Theory Decomposition Of National Economy Gregory Clark Growth Theory	Rostowvian "Traditional Society" conflicts with other Rostowvian stages Iraq constitution Paul Krugman editorial - about Rostow Stage 6 Employee Flex Time - example of Rostow Stage 6 Karl Marx        Walter Rostow Wall Street Journal article on cycles and possible recession - 20 Jan 2008 Opinion: Lou Dobbs and Gary Shapiro debate international trade policy Drew Carey On The American Middle Class Seacoast Bank Podcast Lecture On Florida's Real Estate Economy Click on: View / Listen Archived Web Casts, February 17, 2009 FYI, other Web Casts http://www.seacoastnational.com/util/EconomicPers.jsp International Trade Baltic Dry Index (BDI)
Innovation Diffusion Thrall lecture Evolution of a retail market area: An event-history model of spatial diffusion Economic Geography, Jan 1994 by Allaway, Arthur W, Black, William C, Richard, Michael D, Mason, J Barry - access via UF's LUIS Library System Diffusion Through Space And Time Innovator vs Early Adopter Example Interview with Larry Wofford on entrepreneurship Innovator Steve Wozniak Recommended Reading Richard Morrill, Gary Gaile, Grant Thrall, 1988 Spatial Diffusion vol. 10, Scientific Geography Series, Sage Publications: Beverly Hills CA. Reprinted in the Web Book of Regional Science (no charge for downloading)	Wal-Mart Spatial Diffusion Annimated Map Microsoft Vista Early Adopter Example spatial equilibrium example -Florida Real Estate Boom PDF Sarasota Herald Tribune interview, Jan 9, 2006 Front Pages of Newspapers Worldwide. Why is the Middle East a Laggard Culture and Conflict in the Middle East by Phillip Carl Salzman Review Salsman's book Example of conflict between traditional society and "west". Times of London online: Religious Police in Saudi Arabia arrest business woman for sitting with a man during business meeting Chronicle of Higher Education - Virtues of Godlessness - HTML, PDF Fed chief is upbeat about the economy - Feb 15, 2007, AP ... Democrats vocal about their concerns about the middle class. "So while some in this country might believe that our economy is chugging along quite well … there seems to be an increasing gap between the average citizen and those at the top of our economic ladder," said Sen. Robert Menendez, D-N.J. "And the disparity that continues to grow in my mind is widening at an alarming rate." Democrats, who are in control of Congress for the first time in 12 years, accuse Bush of not doing enough to narrow economic inequality. Finding ways to close that gap between low- and high-income workers is a Democratic priority. Bernanke said bolstering education and helping workers acquire new skills should help the situation. ...
Population Change Recent population change by State Thrall presentation to University of Michigan, 31 January 2008 - Geospatial Analysis Changing Public Policy & Business Decisions Big picture of demographic trends (NAREIM presentation by G Thrall) US Census Web Site National Population Projections Summary Data Population Pyramids Maternal and Infant Mortality Rates Global Population Issues Spatial Equilibrium at work in Lebanan Elderly Population Movement More relevant data Quality of Life Issues Ranking of Cities Forbes Singles International Rankings Sperling's Best Places Risk and Hazard Unemployment Rates Compare Cities: Gainesville vs Boulder Richard Florida's "creative city" with rankings Marketing Demographics Pscychographic Definition ESRI's Tapestry Definition ESRI' Tapestry Example ESRI' Tapestry Explanation ESRI' Tapestry Method Profile of NW Gainesville's 32605 Explore Tapestry By ZIP Ecological Fallacy Wikipedia Answers.com Differential Pricing Emerging Market Trends, Europe Emerging Market Trends, USA Job Projection Zandy - Sector/State/Nation Obama plan Krugman - deep trouble Value Platform Hotel Example	Click image for source Pew Research Center: Whites To Make Up Under 50% of US Population By 2050 Geospatial Technology and Economic Growth Worlds Largest (a) Cities   (b) Metro Areas Florida Population Growth Rate Florida Pop Growth Trends
Public Goods Definitions Musgrave
Exam #1 Date Feb 26.	CLICK HERE TO ACCESS PDF FILE WITH EXAM 1 GRADES WHEN AVAILABLE
Agricultural Land Use von Thunen General theories of land valuation and rent Lecture Notes von Thunen's general agricultural land value theory Urbanization Grant Thrall's general urban land value theory Recommended reading: Grant Thrall, Land Use and Urban Form: The Consumption Theory of Land Rent free download GT "Ninety Years Of Urban Growth" Relevant web links Zillow.com Comments on Zillow.com Realtor.com	spatial equilibrium example - moving vans Farm Subsidies - overview - map National Association of Realtors Article - Half Of Metro Areas Show Upward Movement In Real Estate Market. Therefore, location matters, and real estate is local. NAR Median House Prices By Metro Area Metro Area Rent Opinion: The Value Of Green Space Is Agriculture an industry in decline?
Retail - Central Place Theory CPT Readings TBA Lecture Notes GT. Lecture Notes #1: Central Place Theory & Retail Location Overview Lecture Notes #2: On Central Place Theory Losch Lecture Notes #4: Rank Size Rule Example Applications #1: Medical Facility Location Example Applications #2: "catalog of retail store geographic criteria" Example Applications #3: Map Of Alachua County Caution about data validity World map at night	US City Ranking Islamic Mosaics Infill - University Corners Market Analysis of a Wal-Mart site plan Gainesville Sun article Market analysis Hotelling Gainesville High Order Retail Potential Recommended reading, Les King, Central Place Theory free download
Banking Where the banks are failing it helps: Stimulus and jobs the money is going: Stimulus and state deficits Diffusion to East Europe The fix Globa1-l Global 2
Retail, And Measurement Of Market Areas (Gravity Model) The Voronoi diagram / Delaunay triangulation Spatial Interaction Models TBA GT. The Calculation of Retail Market Areas: The Reilly Model Example Applications #4: Gravity And Spatial Interaction Model The Practice of Retail Business Geography Business Geography TBA GT. Retail Location Analysis: Antecedents. GT. William Applebaum: Father of Marketing Geography. Use of psychographics in retail location	Gainesville Retail Recommended reading, K Haynes and A S Fotheringham, Gravity and Spatial Interaction Models free download Looking To 2009 What's In Store, by Anthony Clark Super Wal-Mart prefers not to exceed 20 minute drive-time Hotel GIS War Room
Urban Areas As Centers of Manufacturing Manufacturing Readings TBA City Classification Manufacturing Location	Backhauling Opinion: Lou Dobbs on North American Integration Global Auto industry Not looking good for Motown China       Boeing Aircraft Finding it hard to get cleaners Knowledge At Wharton PODCAST 1: Auto Industry Knowledge At Wharton PODCAST 2: Auto Industry Follow Up Toyota builds in Tupelo Ford in Brazil FL Gov Crist comments on higher education in Florida
Housing Housing Videos Walkable Urbanity, Chris Leinberger Downtown Revival, Chris Leinberger Lecture Notes What creates value? access Prisoners' Dilemma example of segregation in Chicago Housing Density Density and Preference Land Value Surfaces GT "The Cascade GIS Diffusion Model for Measuring Housing Absorption by Small Area	New Urbanism some empty nesters seek out urban core The Urban Amenity Issue Again         Thrall on parks Milliion Dollar Homes           Harvard Housing Report Equivalent salary by city Issues of Short Term Property Rentals - New Submarkets Demise of the McMansion? WSJ - Rent vs Own. HTML, PDF
The City of the Mind Behavioral Geography Readings TBA Lecture Notes: Mental Maps	Thrall newspaper quote on mental maps and real estate development Recommended reading Mental Maps by Rodney White and Peter Gould Looking to the future
Below content is optional, and will not be on the exam
Transportation Transportation Readings TBA sample geodemographic report by G. Thrall showing importance of transportation fuel consumption example GIS software example Energy	30 Years of gas prices National and local gas prices - check your ZIP Commuting Average Driving Time By Driver Age Central City Congestion Tax x
Urban Social Areas Lifestyles TBA GT "Location Quotient: Descriptive Geography for the Community Reinvestment Act" GT, Geodemographics of parents of students at University of Florida	Crime spatial patterns GT's GIS maps of crime table map 1     map 2 Crime analysis by relative location from downtown Gainesville from Butler Plaza Demographic report of crime locations Lifestyle Segmentation Profiles Atlantic Monthly article on segmentation and profiling Online example from Claritas
Urban Apartment Markets lecture
Urban Office Markets GT "Urban Office Market Evaluation With GIS Part 1: Background and Setting Telecommunications infrastructure defining office submarkets
New Information Age
2nd Exam - April 16, 2008 - last double period class scheduled in semester - Thursday . term papers (optional for undergraduates, required for graduates) are due at exam ********************* Click here for semester grades when available

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• Grading Procedure Option "1"
• 1st Midterm Exam 40%
• 2nd Midterm Exam 40%
• Term Paper 20% (due in class during 2nd midterm exam)

• Grading Procedure Option "2"
• 1st Midterm Exam 50%
• 2nd Midterm Exam 50%

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Students may not access their PDA/Cell during exam. The numerical problems will be designed to allow calculations without electronic aid.

Term Paper
  The optional term paper is to be a minimum of 6,000 words and no more than 6,500 words. It is to be 12 pt. font, one inch margines, separate cover/title page. Charts and maps are good. The term paper must be typed and follow all the standard university rules on writing style, spelling, and layout. If you choose this option, you must interview a person responsible for making a decision of the kind covered in the topics of this course. The person interviewed must be resident in Alachua County, and the business or government operation must take place in Gainesville or surrounding Alachua County. The person interviewed must not be employed by University of Florida or do their primary work for University of Florida. The term paper will integrate the interview with the subject matter of this course. The term paper will not be returned; if you want to retain a copy, you may hand in a photocopy of the term paper along with the original and I will return one copy to you. You may submit the paper via email as a PDF or Microsoft Word file.

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Copyright © 1998 - 2009 by Grant Thrall, all rights reserved. Gainesville FL.