2008-2009 University Scholar Profile
Darya Vorobyeva

Kate Stein

Mentor: Richard J. Lutz
Warrington College of Business

"I have a curiosity about the mechanisms governing outcomes in our world. I applied to the Scholars program to explore what it would be like to do research in the future. I am excited to learn what it's like to seek answers to questions that haven't previously been asked! I hope to accomplish my research with pride and with the enthusiasm for more research in the future. I am learning to work diligently and enthusiastically in pursuit of new knowledge with my mentor."

Courses of Study
Major

Finance

Minor

Mass Communications

Research Interests

Transformative consumer research, nutrition, public policy and mass media

Awards
Volunteer Service / Organizations
Research Description
Shopping Anthropology

Environmental psychology has been shown to influence satisfaction, interplay, and interactions between people in public areas and in workplaces. For example, lowering the height of a park fence has been demonstrated to measurably reduce crime rates in surrounding areas. However, environmental design to create positive social outcomes has been as of yet unexplored within the context of a supermarket. The intent of this project is to explore the immediate environmental variables which influence the consumer purchase incidence of healthful fruits and vegetables within a grocery store. Specifically, we seek to elucidate the functional impact of artificially created grocery shopping areas on the food purchases of consumers. These grocery purchases thus have a key impact upon their subsequent food consumption.

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Journal of Undergraduate Research
Volume 10, Issue 3
Spring 2009
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